The Advertising Manager prepares and suggests advertising campaigns on the basis of set budgets. He/she reviews all the technicalities that allow the advertising campaign to be established. He acts as the commercial and relational interface between the advertiser and the creative team.
The duties and responsibilities of the Advertising Manager differ depending on the agency's size. Polyvalent and autonomous, in a micro agency he plays the role of the conductor who binds together the necessary components for the development of an advertising campaign. He or she can often act as an advisor to the advertiser. Inherent in the responsibilities of the Advertising Manager is the combination of responding to the brief, creation, implementation and follow-up of the campaign.
In the largest agencies, the Advertising Manager performs commercial work and is entrusted with a portfolio of advertisers. He/she thereby develops the client account and takes part in responses to calls for proposals.
Assisting the client in the communication strategy process by meeting their expectations, he/she will ensure compliance with the costs and deadlines agreed upon with the Advertiser. Depending on the agency's scope and size, the amount of budgets managed by the Advertising Manager may vary from one agency to another.
LEVELS OF EDUCATION : Bac + 4
EXPERIENCES : 3 years
The Artistic Director (AD) is a brand's visual manager. His goal is to translate the client's messages into images. He or she invents logos, develops newspaper layouts and all kinds of visual communication media in the form of drawings and graphics. His or her major focus is on personality and design. Accordingly, the Art Director takes a leading role in the creation and design of an advertisement. By taking into account the brand image of the product, the company or the organization, the Art Director proposes, as part of a brief, the visual concepts of communication campaigns.
He/she often needs the help of his/her creative team :With the Designer - Editor, he or she is the key link in the creative process. In short, he is ultimately responsible for the company's brand identity, whether it be the graphic charter, the visual layout or the various media being used.
The Art Director must also be rational and convincing in his or her arguments in presenting the project.
In most cases, the Art Director does not work alone. He is seconded by teams of Graphic Designers, Photographers, Illustrators and/or Film Directors. This means having to follow up on the technical aspects of the project. A mastery of technical skills such as desktop publishing (DTP), computer-aided design (CAD), the graphic palette or computer graphics are needed.
LEVELS OF EDUCATION : 2 years of higher education
EXPERIENCES : 3 years
The Graphic Designer intervenes as an image designer for professionals in the communication, publishing, press and advertising sectors. As such, he is entrusted with the creation of logotypes, the design of posters and the shaping of these.
From a technical point of view, the Graphic Designer takes in hand the tools of offset publishing by using a pen he or she knows to wield with precision. The success of his works resides in the quality of attention that they attract.
Upstream, he is called upon to understand the client's request in order to appropriate the message and translate it into an evocative and persuasive image.
The Graphic Designer has also the responsibility of conceiving a graphic charter by fixing the choice of the colors, the forms, in short, the visual identity of the agency or the company which mandates him.
It is important to know that in his field of activity, the Graphic Designer can fulfill multiple missions. Take, for example, an advertising agency, where he or she will have to think about the implementation of a concept jointly with the Artistic Director. A Graphic Designer is an enthusiast or a devotee of design and graphic conception, putting all his energy into drawing, with a pen or with the help of a DTP software.
Endowed with a creative mind, he is fond of concepts and conceptual engineering. In the field of communication and advertising, the Graphic Designer is a very popular figure, which means a very profitable market for him.
LEVELS OF EDUCATION : 3 years of higher education
EXPERIENCES : 2 years
The Community Manager has emerged with the 2.0 revolution and has become indispensable as a result of the advent of social networks. His/Her role: to federate the Internet Community around a shared interest. He/She acts as intermediary between the company and its audience over social networks. By means of these networks, he/she oversees the notoriety of a brand, a company or a product.
The Community Manager is also entrusted with the mission of awakening the interest of Internet users towards a given company or brand's values, and of leading and enforcing the communities' ethical rules. For each target, he/she defines the content (images, videos, articles, contests...), schedules the production, distributes and ensures the promotion of the social networks before evaluating the effectiveness of the actions.
The Community Manager is an actor in the development of the brand's online reputation and ponders actions aimed at recruiting online members (sponsorships, sponsoring, partners, e-mailing campaigns, etc.) in synergy with the Social Media Manager. He/she also holds a key role in enhancing the cohesion of the community by ensuring the relevancy of the feedback collected, whose criticisms of the brand or the product, in order to exploit them and re-engage a new approach.
LEVELS OF EDUCATION : 2 years of higher education
EXPERIENCES : 1 year
The Digital Manager has the mission of growing a brand's online presence and sales by means of various marketing campaigns. This entails developing, implementing and overseeing long-term digital marketing campaigns as well as short-term advertising techniques.
Duties cover research, strategizing with other professionals and authoring content for successful campaigns. This position combines research, strategy development with other professionals and content creation for successful campaigns. Skills related to improving brand awareness, increasing traffic to the company's website and generating sales leads are an important part of the job.
The Digital Manager is also the guarantor of the digital and e-reputation of a company. In this context, he is attached to the communication and marketing department. He or she supports the management in the implementation of the company's digital strategy. He or she accompanies the company in the deployment of its entire digital strategy.
Moreover, in view of the changing behavior and reaction patterns of visitors and consumers, customers are opting more for the C2C (Client to Client) principle. On social networks and other virtual spaces, the opinions exchanged between customers are equally important, so that they can represent a threat (or an opportunity) for companies.
In this context, the Digital Manager is entrusted with another mission, that of ensuring the preservation of the company's image and reputation online.
LEVELS OF EDUCATION : 4 years of higher education
EXPERIENCES : 3 years
An Event Manager coordinates all the logistics related to the planning and organization of an event whether it is promotional, commercial or social in nature. He or she oversees the management of a series of events, ensuring that the target audience is involved and that the event's message is properly conveyed. These events have a major influence on the reputation of a brand or organization. The success rate of the event in question shall be communicated to the management upon completion of each event.
One of the most expected skills of an Event Manager is his/her ability to plan with precision. Key tasks will include theming the event, accounting for all related expenses, ensuring that the right staff is in place to run the event, and determining the projected budget for the event. The entire process, from planning to execution and evaluation, lies under the responsibility of the Event Manager. In short, the role is essentially practical and often involves working in a team.
The position of Event Manager requires an average of two years of experience in event planning and management. Positions to which an Event Manager may be promoted include Marketing Director and Senior Event Manager.
LEVELS OF EDUCATION : 5 years of higher education
EXPERIENCES : 3 years
The film director holds a central position in the film design process. His role is multiple: he is referred to as an audiovisual technician as well as an author. The director's work comprises a portion of script interpretation and script realization. In other words, he/she casts the content of his/her ideas and words into images and sounds, letting his/her artistic sensitivity guide him/her. For this, he/she is called upon to set up scenes which he/she will edit (cutting) before proceeding to their synthesis (editing). In the course of the shooting, the film director initially has to choose between the shots that are retained and those that are not. In most cases, when the shots are edited and the rushes are screened, the choice becomes more precise. Working closely with his Assistant Editor, he also supervises and manages other teams, both technically and artistically. He remains at the disposal of his collaborators, while preserving the power of decision, insofar as he is the guarantor of the output and thereby the quality of the finished product.
Beyond the aspects of his position, the Film Director has available to him the invaluable means of fixing the shooting locations, distributing the roles, for the most part the key roles, setting out the costumes, as well as the make-up and accessories for the set.
At the moment of shooting, he will put his analytical mind to good use in carrying out his project. These skills are also required when editing the film and contributing to the promotional campaigns for the film.
Note that the director's role is actually a long-term occupation and requires a great deal of stamina.
Finally, it must be emphasized that becoming a director often implies travelling and staying away from home for several days or months at a time.
LEVELS OF EDUCATION : 2 years of higher education
EXPERIENCES : 3 years
The Motion Designer plays a leading role in the design and production of 2D or 3D graphic materials by means of videos, 3D animations, typography, sounds or special effects. In doing so, he materializes interactive animated content that can give rise to numerous projects in a very wide field where the designer's imagination is deployed. The result is musical dumps, commercials broadcast on the web or on the wall of department stores, or even corporate presentation films.
Starting from the client's specifications, which will allow him to generate storyboardings, conferring him an idea of the universe and the tendency which will be reproduced in the graphic animation, the Motion Designer's mission is to create animated, audiovisual and interactive contents. He then proposes a few scenarios to the client so that he can select among a large number of different possibilities and choose the one that will best meet his expectations.
It goes without saying that the motion designer's job is not limited to these activities. After having established this synoptic table, a storyboard is created. This approach will materialize all the shots that make up the video through an illustration. In respect of each of these steps, the Motion Designer's team and himself pursue the main plot of the project, to end up in the production phase including, but not limited to, the image output, the editing, the calibration, etc., and finally to the encoding.
Appointed Motion Designer, he possesses a real sense of organization and assumes the entire creative process, from editing to technical cutting, through adaptation and design of motions. Using his or her extensive knowledge of typography, the Motion Designer also coordinates the content of a specific video, in accordance with the tone of the project and the client's expectations.
In short, the Motion Designer dominates a wide range of software programs enabling him/her to optimally enhance the product or service or the company of his/her client. The programs like Photoshop, 3Ds, after effects, illustrator and many others are examples of software that most companies require a perfect control.
LEVELS OF EDUCATION : Hish school diploma
EXPERIENCES : 3 years
In close collaboration with the Account Director, the Creative Director is above all a representative of the strategic creative vision of a communications or advertising agency. Whereas his missions differ from one employer to another, his primary task is to pinpoint the client's specific needs. Starting from the client's request, along with its positioning and that of the target audience, he/she presides over the development of the creative department: analysis of the competition, new forms of communication, search for new talents... He then sets up an action plan and provides his team with input. His objective is to offer models to the client supported by solid sales arguments.
The Creative Director draws up a line of communication focused exclusively on the media. Within the framework of a multi-media agency, he/she can transpose a creative concept by optimizing an advertiser's portfolio, both on traditional and new media. Having a good knowledge of the different media seems to be a mandatory element for this job.
In an advertising, communication or design agency, the mission of the Creative Director is to implement a creative strategy. They coordinate the creative team and copywriters, but may also take on the role of Art Director for major clients. In a communications or advertising agency, he or she participates in campaigns run by companies seeking to rebuild their image.
Becoming a Creative Director has proved not to be an easy job for everyone. First and foremost, creativity and persuasiveness are fundamental to the job. Equipped with creativity and persuasiveness, he/she is responsible for making the case to his/her client for a campaign, itself designed to encourage purchase. Similar to all management positions, the Creative Director is accountable for learning how to manage and motivate a team so that each Designer or Copywriter can bring their best to the table.
LEVELS OF EDUCATION : LEVELS OF EDUCATION :
EXPERIENCES : 5 years
The Copywriter is one of the leading professions in the world of advertising. His or her core function lies in the comprehensive design of the message(s), the wording or the striking formulas that advertising media contain.
Assisted by the Artistic Director, the Copywriter composes advertising messages based on the client's requirements. His interventions are closely linked to those of the Artistic Director. Together, they work on a campaign that puts text and visuals on a harmonious keynote. Whenever the Copywriter intervenes in an audiovisual campaign, he or she frames the script and writes the dialogues in the ad. The Copywriter's interventions are part of the logic of an advertising campaign and are part of the dynamics and cooperation of a team.
This professional is informed upstream of the campaign's requirements by the advertising agency's sales department, i.e. the nature of the product to be promoted, the budget, the broadcasting medium (television, radio, poster, web, etc.), the client's requirements, the target population, the time frame, etc. He / She establishes a communication plan and develops, with the Art Director, the advertising concept. His goal: to condense in a simple, striking and concise way a commercial strategy.
once he has contacted the agency's sales representatives in charge of studying the various projects, undertakes research on the product to be promoted. As for the conception of the advertising messages, this is carried out by the Copywriter from all types of media: advertising films, posters, promotional newsletters on the Internet.
LEVELS OF EDUCATION : 3 years of higher education
EXPERIENCES : 3 years